Google's PPC in action (AdWords)
The main goal of a Pay Per Click, or PPC, program is to drive traffic to your site, but ideally you want more out of PPC results than just visits. What's most important is traffic that reaches some conversion goal that you've set for your web site.
PPC programs have numerous advantages over traditional search engine optimisation:
- No changes to a current site design are required. You don't have to change any code or add any other elements to your site. All you have to do is bid on and pay for the keywords you'd like to target.
- PPC implementation is quick and easy. With SEO campaigns that don't include PPC, it could take months for you to build the traffic levels that PPC can build in hours (assuming your PPC campaign is well targeted - and it will be!).
- PPC implementation is also quick and easy, and it doesn't require any specialized knowledge. Your PPC campaigns will be much better targeted, however, if you understand keywords and how they work.
Although these factors look simple to implement (and the PPC companies make it very easy to get started) the biggest problem with PPC is that it can quickly drain your budget if you chase very popular keywords. Some in-demand keywords will never drop below $5 per click, and the maximum bid is $100 per click - you can see how this could escalate, especially when competing with the big player who have thousands in their PPC budgets!
We offer a flat rate service to create, implement and monitor your PPC campaign. This usually works in conjunction with my Keyword Analysis Service to ensure you are getting the right type of visitor from the campaign.
Please complete the request form to see how we can help you run a successful PPC campaign. Of course, if you have questions, please contact us.
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