Online Marketing > Analytics

Keywords. That's a term you hear a lot when looking at search engine optimisation. In fact, it's very rare that you hear anything about SEO in which keywords aren't involved some way.

So, what's so special about keywords?

85% of visitors come from Search Engines!
What are your visitors searching for?

Used correctly, keywords will allow you to be placed in the first page or two of the most popular search engines. This tremendously increases the traffic that visits your web site. Keep in mind, the majority of Internet users find new web sites through use of a search engine. High search engine rankings can be as effective, if not more effective, than paid ads for publicity of your business. The business you receive from search engine rankings will also be more targeted to your services than it would be with a blanket ad.

By using the right keywords, your customer base will consist of people who set out to find exactly what your site has to offer, and those customers will be more likely to visit you repeatedly in the future.

It may seem obvious, but every search is done with keywords. Conducting a keyword analysis is the first step in an effective search engine marketing campaign. If you don't chose good keywords, all efforts to boost your ranking will be wasted.

What do people search for who are interested in your product or service? For example, if you were a online shop selling Bosch electric drills - what would be the best keywords to use to attract visitors who are ready to purchase?

Our Keyword Analysis service will bring together the most relevant terms for your business. You may be thinking this sounds obvious, but in the previous example, targetting the keywords 'Bosch electric drills' is not the best keyword combination for this product category.

Please complete the request form to see how our keywords service and advice can help you. Of course, if you have questions, please contact me.

 

 

 

 

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